Our Approach

How do we do it?

We do not provide ready recipes; we tailor solutions to problems and always use a dialogic approach to co-create with our partners.

We are not going after quick wins; we invest in long-term relationships and success stories.

We do it the human way.

Our Model

We believe that strategy is built on insight, and every problem is a human-centered design problem. The HMD Model™ represents our approach to problem-solving;

  • HEART stands for the INSIGHT that shifts perspectives and redefines the problem.
  • MIND stands for the STRATEGY that guides the decisions and inspires actions.
  • DESIGN stands for the ACTION that triggers the change and creates impact.
Heart
Mind
Design
PRINCIPLES
METHOD AND TOOLS
Heart
PRINCIPLES

Start with a Human-Centered Question
Partner in the Potential Meaningful Change
Focus on Insights not Numbers

METHOD AND TOOLS

Current State Analysis
Kick-off Workshops
Deep Dive Sessions
Design Research
Social Anthropology
Secondary Research
Analysis & Synthesis

Mind
PRINCIPLES

Insight-driven Strategy
Collective Action
‘Infinite Mindset’


METHOD AND TOOLS

Theory of Change Frameworks
Collaborative Ideation
Experience Stories
Prioritization Tools
Roundtables Sessions


Design
PRINCIPLES

Multi-dimensional Transformation
Proactive Monitoring & Constant Improvement
Design as an Intervention

METHOD AND TOOLS

Prototype Design
Test Plan and Success Metrics
Feedback Mechanisms
Monitoring & Evaluation Methods
Surveys, Observation and Interviews
Impact Assessment

Discover our stories